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The White Room
× Augusto Films
Documentary Partnership Brief · April 2026
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Confidential · Prepared exclusively for Michelle Walshe, Augusto · April 2026
The White Room
× Augusto Films
Project
TWR Documentary Partnership
Format
6–8 Episode Docuseries
Launch
October 2026 · Auckland
What Has Changed
Since We Last Spoke

This conversation was put on hold deliberately. The story wasn't ready. Now it is.

In the months since our initial conversation, the following has become real — not planned, not conceptual, but operational and in motion.

The building owners said yes. The Alberts Group meeting happened. The CEO meeting follows in two to three weeks. The full 1,560 sqm of 22 Durham Street — on the former New Zealand Stock Exchange site — is being negotiated. The old exchange becomes the new exchange.
A second venue has emerged. A Wellington property — a former bank building with intact vaults and bulletproof glass — is in the pipeline as TWR:002. The documentary isn't one venue anymore. It's a protocol.
The technology is live. A private AI cluster — eight interconnected projects running on dedicated Apple Silicon hardware, 24 hours a day — is operational. When shown in the Alberts meeting, they asked for it as a permanent installation. The system that runs the business becomes the art piece in the room.
The cultural foundation is real. Consultation with Ngāti Whātua has been initiated. The conversation about how whenua and mana sit alongside technology and culture in this space is underway — from the beginning, not as an afterthought.
The team is forming. A production director with INXS, U2 and Elton John on his credits is in early conversations. John Digweed is the target headliner for TWR:001 — October 2026.
The Narrative
Opportunity

The White Room is not a nightclub. It is a cultural operating system — where world-class live performance, AI-powered production, and blockchain-native infrastructure converge in a single physical space.

The story has never been told before. Not because the technology didn't exist. Because nobody has put all of this together in one room, in one city, and opened the doors to a camera.

"Think: Chef's Table meets Abstract: The Art of Design meets Billions — but set in the world of global nightlife, creative technology, and the question of whether New Zealand can produce something the world comes to experience rather than the other way around."

The Story
Arc
Act One
The Negotiation
Before a single wall is painted, there is the deal. The building owners are one of New Zealand's most significant property groups — managing over $650M in assets. The former New Zealand Stock Exchange sits at the centre of their most ambitious redevelopment. The founder walks into that room with a private AI cluster, a target international headliner, and a proposition that has never been made to a property group before: become the founding partner of a cultural infrastructure protocol that starts in Auckland and scales globally. This is the negotiation that determines everything else. High-stakes, specific, and unscripted.
Act Two
The Build
The venue that does not exist must exist by October 2026. Six months. 1,560 square metres. A 750-capacity performance floor, a daytime creative workspace, a Web3 trading floor in the former stock exchange building, a world-class F&B operation, a broadcast studio. The technology must work on opening night. The blockchain payments must process in real time. The AI cluster must be stable enough to be art. The sound must be world-class. The artist must arrive. What happens when it doesn't go to plan is the story.
Act Three
The Protocol
TWR:001 is Auckland. TWR:002 is Wellington — the old bank vault. TWR:003 is Sydney or Melbourne. After that, Europe. After that, the United States. The documentary captures the moment Auckland becomes the origin point of a global cultural infrastructure platform. BLK/WHT — the protocol that connects every venue that follows. The story does not end at the launch. It starts there.
What Makes This
Documentary Unique

Access that has never been available. The founder is not a corporation. There is no PR team, no communications strategy, no approved narrative. The AI cluster that runs the operation is visible in real time. The negotiations are real. The investor conversations are real. The licensing applications are real.

The technology as character. The _LIVECLAW cluster — eight interconnected AI projects breathing in the dark — is not background to the story. It is a character in it. Eight chemical elements. Eight Platonic solids. Each one a project. Each one alive. This was shown in the Alberts boardroom yesterday. They asked for it as a permanent installation.

The cultural stakes. This is a story about whether New Zealand can build something that the world comes to experience. Whether Auckland can be the origin point of a cultural technology that scales globally. Whether one person with the right infrastructure at the right moment can change what a city means to the world. Those stakes are real. The outcome is genuinely uncertain. That is the film.

The human story. 35 years of being technically right before the world was ready. Red Bull Studios NZ — 770 sessions, NZ's largest live music archive. A streaming platform that grew 11,000 to 80,000 subscribers in eight months before Sky TV intervened. The question of whether 2026 is finally the right moment is the engine of the story.

Suggested
Format

Working title: BLK/WHT — Building the Future of Culture

Format: 6–8 episode docuseries (35–45 min each) with a feature-length cut for the international festival circuit — Sundance, Tribeca, SXSW.

Tone: High-stakes, cinematic, access-driven. Jiro Dreams of Sushi meets The Defiant Ones meets Abstract: The Art of Design.

Camera in: May 2026 — capturing pre-launch negotiations, the build, and through TWR:001 in October 2026 and beyond.

The founder's journey — 35 years of being technically right before the world was ready
The negotiation — one person in the boardroom of a $650M property group with a vision and a cluster
The technology as art — a private AI system that becomes a living installation in a world-class venue
The cultural conversation — Ngāti Whātua, the whenua, what it means to build something that lasts in Tāmaki Makaurau
The artists — what it means to be paid in real time on a blockchain. The reaction in the room when it works
The protocol — Auckland to Wellington to the world. The moment the venue becomes a platform
Co-Financing
Models
Model 01
Brand Partner Integration
Technology and lifestyle brands funding production in exchange for tasteful integration and exclusive behind-the-scenes content. Pioneer DJ, Ledger, Coinbase, luxury spirits. Tasteful — not product placement.
NZ$400K–$700K across 3–5 partners
Model 02
Streaming Platform Pre-Sale
Distribution rights to a platform with appetite for cultural innovation. Netflix (Abstract precedent), Apple TV+ (music + technology), Amazon Prime (cultural innovation series).
NZ$700K–$2M depending on exclusivity
Model 03
NZ Screen & Arts Funding
NZ On Air, Creative NZ, Screen NZ. This story is unambiguously New Zealand — with global distribution potential. All three funding bodies have mandates this project speaks to directly.
NZ$150K–$400K combined
Model 04
Web3 Native Financing
Tokenised access to the documentary — early supporters fund production and receive NFT access passes, lifetime streaming rights, VIP premiere invitations. Aligns with TWR's blockchain identity.
NZ$100K–$300K presale
What Each Party
Brings
What Augusto Brings
Cinematic storytelling that elevates the material beyond the venue
Post-production capability that makes technology visually comprehensible and emotionally resonant
Distribution relationships and credibility with major platforms
The track record that makes funders and platforms say yes
Festival strategy — Sundance, Tribeca, SXSW
What TWR Provides
Unprecedented access from first negotiation through global launch
A story that is already moving — not waiting to be greenlit
Built-in audience: property group, global DJ community, Web3 community, Auckland creative scene
Multiple revenue streams beyond traditional documentary sales
A genuinely uncertain outcome — the rarest kind of documentary
The Ask · April 2026
We want Augusto to document this journey from the inside.
Not as a promotional film. Not as a venue video. As a genuine, high-stakes cultural experiment with a camera embedded from the beginning — with the creative freedom to tell the story as it actually unfolds.

The window to be part of this from the start is closing. The CEO meeting happens in two to three weeks. The build begins shortly after. The launch is October 2026.

The best documentaries don't just observe. They capture a moment when culture shifts. The White Room is that moment for the intersection of music, technology, and community in the southern hemisphere. The question is whether Augusto wants to be part of telling that story.
Luke Thompson
LIVE Limited
Tāmaki Makaurau · Aotearoa New Zealand
0275651964
poweredbylive@proton.me

"The story is already happening. The question is whether Augusto is in the room."